Skip to content

Privacy Policy

Last updated September 2026Prime Financial · Dallas, Texas

Prime Financial US LLC respects your privacy. This policy explains what we collect when you request a quote, text or call us, why we collect it, who we share it with, and how you can have it removed. Plain language, no lawyering.

01What we collect

When you submit the quote form we collect your first and last name, date of birth, state of residence, the coverage type you selected and your answers to that product's qualifying questions — which may cover the amount of coverage you want, whether you already hold life insurance, your general health, your occupation, your income band and what you could fund monthly. At the end we collect your phone number, email address and preferred contact window.

We also record which page and advertisement you arrived from, so we can tell which campaigns are working. If you call us, your number is captured by our call tracking provider along with the call time and duration.

The quote form on this website does not ask for a Social Security number or payment information. If you go on to apply, the application does — carriers require a Social Security number to verify identity and to order the underwriting reports they base a decision on, and bank details if you set up premium payments. That is collected by the agent or the carrier at application, not by this website.

02Why we collect it

To prepare an accurate quote, to shop your profile to the insurance carriers we are appointed with, and to have a licensed agent contact you about the coverage you asked about.

Carriers require date of birth, state, coverage amount and basic health information to return a real premium rather than an estimate. Without them we can only guess.

03Who we share it with

The insurance carriers and underwriting partners we submit your application to, and the software we use to manage leads and place calls.

We do not sell your information to lead aggregators or list brokers, and we do not share it with unrelated third parties for their own marketing.

05SMS program and text messaging

SMS consent is separate from, and never a condition of, your quote request. It is collected through unchecked boxes on the quote forms on this website, beside your phone number. You must tick a box yourself before the form is submitted. We do not text anyone who has not ticked one.

There are two boxes and they are independent of each other. The first covers service messages about your own request. The second covers marketing messages, and is collected separately — marketing consent is never bundled into the service opt-in, and ticking one box does not tick or imply the other. Neither is required to request a quote, and you may tick either, both or neither.

The wording shown at the first box is: "I agree to the Terms of Service and Privacy Policy of Prime Financial US LLC. By providing my phone number and checking this box, I consent to receive text messages from Prime Financial US LLC about my quote request, application status, appointment coordination and customer support. Message frequency may vary. Message and data rates may apply. Reply STOP to opt out or HELP for help at any time. Consent is not a condition of purchase."

The wording shown at the second box is: "Separately and optionally, I consent to receive marketing text messages from Prime Financial US LLC about coverage options, rate updates and offers. This is a separate consent from the one above and is not required to request a quote or to receive support. Message frequency may vary. Message and data rates may apply. Reply STOP to opt out or HELP for help at any time. Consent is not a condition of purchase. See the Terms of Service and Privacy Policy."

Under the first consent you may receive: responses to a quote request you submitted, appointment and callback coordination, appointment confirmations and reminders, application and underwriting status updates, and customer support follow-ups.

Under the second consent, and only under it, you may receive marketing messages: coverage options you have not enquired about, rate updates and promotional offers from Prime Financial. If you have not ticked that box, we do not send you marketing texts.

We never text on behalf of another business, never message numbers we did not collect through this website, and every message identifies us and carries opt-out instructions.

Message frequency may vary depending on your request, appointment coordination and support needs; marketing messages, if you have opted in to them, are occasional. Message and data rates may apply — check with your mobile carrier. We do not charge for text messages.

To stop, reply STOP to any message; you may receive one final message confirming you have been unsubscribed. You can also withdraw either consent on its own by contacting us — stopping marketing messages does not stop service messages about your own request, and vice versa. For help, reply HELP to any message or contact us on (202) 365-3584 or at primefinancialusinfo@gmail.com.

SMS opt-in consent and phone numbers collected for SMS purposes are not sold, rented or shared with third parties for their own marketing purposes.

We keep a record of each consent separately: whether that box was ticked, the exact wording you were shown, the date and time, the page the form was on, and the phone number submitted.

06How we protect it

This website is served only over HTTPS, so everything you type into a form — including your phone number and your consent — is encrypted in transit between your browser and us.

Quote submissions are not posted from your browser to our CRM. They go to a server-side endpoint on this site, which holds the CRM credentials so they are never exposed in the page or to anyone inspecting it, and which normalises the submission before it is stored.

Your record is held in our customer relationship management system. Access requires an individual named account with its own password and multi-factor authentication; we do not use shared logins. Only the licensed agents and support staff who need your record to work on your request can open it, and access is removed when someone leaves.

The quote form on this website deliberately does not collect a Social Security number or any payment or bank details. That information is only ever taken later, at application, by the agent or directly by the carrier on their own systems — so it is never held by this website.

SMS consent is stored as a record in its own right: which box was ticked, the exact wording shown at the time, the date and time, the page and the phone number. That record is kept so we can evidence consent, and it is never used as a mailing list by anyone else.

No system is perfectly secure and we will not pretend otherwise. If a breach ever affects your personal information we will notify you and the relevant authorities as required by law. If you believe your information has been compromised, contact us immediately on (202) 365-3584 or at primefinancialusinfo@gmail.com.

07How long we keep it

Lead records are retained for as long as we are servicing your policy, and for the period afterwards required by state insurance record-keeping rules. Inquiries that do not result in a policy are deleted on request.

08Your choices

Email primefinancialusinfo@gmail.com to see what we hold about you, correct it, or have it deleted. We will respond within thirty days.

You can also ask to be added to our internal do-not-call list, which we honor independently of the national registry.

09Cookies and measurement

This site uses cookies and advertising pixels from Meta and Google to measure which advertisements produce inquiries. You can block these in your browser settings or through your device's ad-tracking controls without affecting the quote form.

10Children's privacy

This website is not directed to anyone under 18, and we do not knowingly collect information from children. If you believe we have, contact us and we will remove it.

11Changes to this policy

We may update this policy. When we do, the date at the top of this page changes. Please check back periodically.

12How to contact us

Prime Financial US LLC, 1910 Pacific Ave, Ste 16500, Dallas, TX 75201, United States.

Phone (202) 365-3584 · Email primefinancialusinfo@gmail.com · https://www.primefinancialus.com

Questions about this page?

Ask a licensed agent directly. If you want your information removed from our systems, say so and we will confirm once it is done.

All the ways to reach us